Interbrand's ranking is based on three criteria: the financial performance of the branded product or service; how that brand influences consumer choice; and how able the brand is to demand a premium price. It's an approach that's open to accusations of subjectivity, so as part of its methodology, Interbrand's findings are independently certified by the International Organization for Standardization (ISO).
Here are the top 10 brands worldwide:
- 10. Mercedes-Benz
9. McDonald's
8. Toyota
7. Samsung Electronics
6. GE
5. Microsoft
4. IBM
3. Coca-Cola
2. Google
1. Apple
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